The BRIT Awards weren’t always the slick extravaganza they are today, you know.
If it wasn’t for the presence of Ian Dury and Nick Lowe you wouldn’t have any clue that popular music had just gone through something of a revolution (and notice that neither of them got actual BPI awards). Rock industry awards are notoriously conservative but this is even less edgy and rock n’ roll than an episode of The Two Ronnies.
I’m used to the more subtle and arty suggestiveness of later Flake ads so I was shocked — shocked! — at how blatant this 1960s one is. The lascivious look in her eyes, the way she pulls back the wrapper, and then the exploding waterfall! They might as well have changed the product name to Cadbury’s Cock.
Despite what it says in the caption at the top this ad wasn’t banned, and neither was this one which is pretty hardcore chocolate porn too. The whole country went to the dogs in the 60s didn’t it?
I came across this when I was researching my post on 1980s nuclear tension, the rather grim cover of the BBC listings magazine Radio Times the week they screened Threads.
I doubt if the BBC would have the balls to make a film as difficult and politically-controversial as Threads these days, and I doubt if the current, more populist version of the (once-great) Radio Times would have an image like this on its cover either — unless it was something to do with Doctor Who.
I’m teaching my son to swim at the moment. I might have to show him this very informative film from my youth so he realizes that aquatic ability is just as important as good hair and a motorbike when it comes to impressing the ladies.