Saturday was Record Store Day — Record Shop Day if you’re a Brit — and I had become very cynical about the whole event, thinking it had gone from being a well-meaning attempt to promote record buying in actual bricks-and-mortar shops, to a crazy gold rush for overpriced RSD “exclusives” by desperate anoraks with more money than sense and speculators who would put them on eBay for even more inflated prices (sometimes before the actual day).
Judging by some comments on Twitter that morning I wasn’t the only one who felt this way
I’ve only once been to a record shop on RSD and that wasn’t intentional. I popped into my local record emporium one Saturday without realizing what day it was and found the place mobbed. Getting more people into record shops is a noble pursuit but all I thought was “Where the hell are you people every other day of the year?”
So I was smugly disdaining the whole event and had no intention going anywhere near a record shop that day. But then someone tweeted this picture which took the snark right out of my sails
See how happy she looks? Remember that feeling? Seeing this young lady with her special One Direction RSD release reminded me of how chuffed I would be when I got a new Jam single in a picture sleeve, and made me realize that this is what the day should be about. Forget about old farts shelling out a week’s rent on ancient artifacts like Springsteen rarities, REM live sets, and Nirvana 45s; Record Store Day should get younger kids into shops by offering more releases by new pop acts — One Direction, Miley, Kanye West, Rhianna — in cool picture sleeves, coloured vinyl, and all those gimmicks that got us to spend our pocket money in our youth.
RSD turns record shops into museums with expensive gift shops and I’ve no interest in vinyl being a rare and pricey commodity for the 40+ set. But if RSD can get youngsters like that girl to discover the magic of buying a physical record in a shop (even better: on the day of release) in some cool format instead of a cold mp3 download on her phone, then maybe there will be a future for this record shop culture we love.
I still wouldn’t be caught dead in a record shop on that day though.
Download: EMI (Unlimited Edition) – Sex Pistols (mp3)